Izumi Tonic Strengthening Shampoo

This strengthening shampoo gently cleanses, repairs, and thickens fragile hair. Formulated with rice water to strengthen and repair, Izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. This shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. It features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits:

• increases hair diameter
• leaves hair 30x stronger*
• thickens hair
• reduces split ends up to 91%*
• softens & smooths
• adds shine